Commitment to Innovation

Courtesy of Vermin Inc @ Flickr

It’s one of the best defenses that helps a company avoid devolving into a pyramid scheme. Sometimes, a company can be a victim of its own success if they fail to stay one step ahead of the market. If a company’s once-innovative product becomes a commodity, the sales force will have no choice but to focus on recruiting. And it’s imperative for the longevity of a company to offer marketable products that have demand from customers.

Logic Game

Imagine if there was a network marketing company that invented the MP3 player. Assume this MP3 player has the usual bells and whistle of a typical player. Now imagine that they still sold this product for $600. Do you think they can make it in the industry? How can their distributors make customer sales?