Day, et al, vs. Fortune High Tech Marketing

It was bound to happen at some point. Unlike the last lawsuit I posted about Fortune High Tech Marketing (which turned out to be a hoax), the below class action lawsuit against FHTM is legit. I pulled it off of Pacer, which is where American court documents are made publicly available.

The complaint is long but the allegations are simple:

1) Fortune is allegedly a pyramid because:
a) Sales Culture: The sales culture focuses predominantly on recruitment over selling. An accomplished sales rep in FHTM was quoted as saying: “We’re not looking to sell you something; we’re looking for team members.” The lawsuit is basically alleging that the field completely disregards selling and that the recruitment culture is standard behavior in the FHTM organization, which leads to serious misrepresentation.
b) Pay plan does not lead to true external sales: There are no real incentives in the pay plan for selling to nonparticipants. Allegedly, the reps are required to accrue 3 customer points before they climb the ranks; however, those points are accrued by the reps themselves….one point is gained by simply paying for access to the company’s website for back office support.
c) Commissions from Training fees!: I just wrote about this last week about why it’s a bad idea to pay commissions on sales aids. The lawsuit alleges that FHTM pays commissions when “certified trainers” train their downline managers (after the downline managers pay a $200 fee). Since the training fee has no relevance for nonparticipants, the plaintiffs are arguing that this is mainly a clever transfer of money from new investors to older ones, which is illegal.

I cannot predict if the allegations will prove true or not because I know very little about the FHTM model; however, it seems like the complaint focuses squarely on the FHTM policies and the pay plan, which means there’s not much wiggle room for FHTM. It will be hard for them to defend their practice of paying commissions on training fees, which I think is their largest problem.

FHTM reps habitually say “we have former state attorney generals on our legal team.” Allow me to address this point: simply because a company has hired “former AGs” as their attorneys, it does not mean that those AGs understand the industry. AGs have countless responsibilities and they might not understand the nuances in MLM law. I’m not saying FHTM’s lawyers are incompetent. I am saying that if there’s any truth to these allegations, any attorney with knowledge of this field would have either gotten FHTM on the right track a long time ago or would have withdrawn his or her representation. If the former AGs were recently hired, it’s a different story (clearly they lacked the time to clean up the house). However, if they’ve been on board for several years….it’s not good.

What do you think? Is this a raw deal for FHTM or is this long overdue?

Day, et al. v Fortune High Tech Marketing

  • Barbara Bushe

    It's about time someone stepped up to the plate to try and take down this pyramid scam. We support your efforts 100% Dinsmore.

    • Dave in Denver

      NASCAR teams pay almost $9,000 a week for an ‘inspection fee’ to race….for money ..& ‘points..that pay money ..that is after every mechanic & driver & car owner buy a ‘participants license’ before the 1st race every year in Feb….so…

  • Lee O'Hare

    If you go to the company's website http://www.fhtm.net there is a link to their Legal Council which gives the background of Chris Gorman, former AG for the state of Kentucky and Robert Stephan, who served for 12 years as the AG for the state of Kansas. As far as these guys knowing MLM law it should be noted that from 1996-2003 Stephan served on the Lawyers Council and the Government Relations Commitee for the Direct Sellers Association. I think these guys know what they are doing and FHTM is well advised legally.

    • Anonymous

      The ex-AG’s they hired have gotten them in more trouble in the past year than in the 1st 10 years of FHTM existence combined. Gorman and Stephan were borrowed from ACN. Surprise…surprise….If these guys are so good then why have Fortune 500 companies ceased doing business with these guys and issued cease and desists on names and logos, they have 2 class actions and a dozen or so current AG investigations????

      FHTM is no longer authorized to use the DuPont name, logo, or trademark in any way. FHTM should immediately discontinue the use of any materials containing the DuPont logo. Our right to use DuPont’s name, logo and trademark was revoked because FHTM abused the system by creating and distributing unapproved marketing materials that displayed the DuPont logo.
      According to the real world:
      How can this be true when the DuPont logo has been part of the FHTM corporate created business presentation DVD for years? The only reason they blame the reps for this is to shield themselves from a major trademark infringement lawsuit. FHTM never had a partnership or any relationship with DuPont, yet they took it upon themselves to represent they did in an effort to make themselves legal. Surprise…surprise.

  • http://www.themlmattorney.com Kevin Thompson

    Lee,

    The facts in your comment do not help the credibility of the DSA….you know that, right? Paying commissions on $200 training charges is a terrible idea and potentially leads to serious fraud (if the allegation is true). Fortune's attorneys (DSA leadership or not) knew better.

    • http://www.organicganocoffee.com Builder

      What is worse is the FHTM and the new arriving Ampegy (both Excel comp plan retreads) is that even the innocent reps get caught up quickly as they see the “easy money” of the training bonuses. If they do indeed build any significant downline, they have to preach the necessity of recruiting and pushing the training packs just to keep their income up.

      I have seen companies fall very hard, very quickly with fewer issues than FHTM has right now. I think the company will make the necessary changes to keep from being shut down, but when those changes are implemented it will be clear how little money is earned via the actual buying and selling of products (other than training).

      • Anonymous

        so true. will they be able to maintain their company and rep revenues after the massive overhaul is implemented? Will they continue to lose vendors, which are dropping like flies?

      • Anonymous

        So true…..if FHTM eliminated the rep or corporate sponsored training money as well as the recruiting bonuses and everyone had to rely on product sales to earn money they would be out of business. The products are 99% sold to the new recruits and that is one of the reasons FHTM is illegal based on current laws in the USA.

  • Lee O'Hare

    Kevin,

    I am a certified trainer in FHTM and I honestly have no clue what they are alleging regarding paying commissions on $200 training charges? I've never heard of such a practice. What FHTM does do is pay a certified trainer a training fee of $40 for each rep that they personally take through a company regulated training program. This is not a commission, it is a training fee for a service rendered. The intent is to make sure that each rep is properly trained in ethical and company sanctioned policies and proceedures. The trainers have to undergo an extensive training program in order to be certified to train new reps. I think the verbage regarding commissions paid on training charges is just misinformation that has somehow been perpetrated by those attempting to slander this company. I honestly have never heard of such a thing.

    • CCN

      FHTM pays money up the chain to upline as they do commisions. That is illegal. They changes this in July to make themselves more legal.That is one of the issues that they knew they were not doing business legally!. But a bigger issues that has just come to light is the fact that FHTM has been lying for years to everyone about there Debt status. According to legal papers found on fhtmclassaction.info Fortune had used the ENTIRE COMPANIES wealth as collateral for loans. This was posted a couple of days ago and the very next day the papers now show they paid it off. Now if you add up all of the stuff that Fortune has been caught in a lie in , this hits the big time mother load ! Now you know why the class action has been filed and why so many people are having issues with them.

    • Anonymous

      what a crock of crap………… there isnt a rep in FHTM that has been properly trained on ethics or FHTM’s Policies and Procedures. ((% of the reps never heard of the P&P’s. The training was merely on recruiting. To this day FHTM has never done a training on selling products or creating residual income. Its all about making training money and getting recruits according to ESM & NSM reps that have left the business.

      • Anonymous

        Rumor has it that FHTM is about to implode as 4 of its top money earners seek other companies for their teams. How much will the leaders be paid to convince you to go elsewhere now. I bet they will get MILLIONS. What will you get when they leave you in the dust? Good luck!

  • Daywood

    Excellent article Kevin! The allegation that FHTM is a pyramid scheme has in no doubt crossed everyones mind since the focus of many distributors is recruiting and becoming your own customer to qualify for the bonuses, at least, that is how they operated for the past 9 years.

    I noticed in your comments the discussion over commission on training. First we can all honestly tell by the past cease and desist orders and recent troubles FHTM is in, that the training is not helping many distributors ethically. As far as the training fee, Reps can call it whatever they want with substituted words like “service rendered” or “training fee”, but once you accept the right to earn commission after training someone, it’s still a commission. FHTM's P&P calls it additional income or a one-time payment and labels the section (FHTM Field Training and Compensation). You can receive $40 when you are a Trainer coach and for an additional $200 you can become a Certified Regional Trainer (CRT) and earn up to $80 for every Trainer Coach you train with an annual renewal of $100. Then you can earn $40 to re-train a Trainer Coach after renewal. All covered in FHTM’s P&P Section 5 which better explains what I would consider their questionable activity.

    Kevin, you are right in that what is considered a sales aid one should not earn commission on, such as the training with FHTM.

  • http://www.mlm-thewholetruth.com Lou Abbott

    Thanks for your legal opinion on this matter.

    The debate has been very spirited over at http://MLM-theWholeTruth.com – understandably so.

    Here's my question for you on the payment of commissions on training or sales aids, etc., would it make a difference if those commissions were only paid on one level? Instead of to multiple levels in the upline?

  • http://www.themlmattorney.com Kevin Thompson

    Lee,

    Whether it's a "fee" paid by the company or a "commission" does not change the analysis: there's arguably a reward for recruitment and the training mechanism is really a token item designed to conceal a transfer of money between participants. That's the argument, I'm not saying it's accurate because I honestly do not know.

    Interesting question, Lou. And I checked out your site. Wow, there really is a big debate going on over there! I had not considered the angle you're suggesting. If the commission for training people only goes one level deep, they're more like affiliate marketers. So when they sell products and services, they're network marketers. When they offer training, they're affiliate marketers and not subject to the MLM legal requirements. FHTM will certainly make this argument. In my opinion, assuming this is the setup, it will not provide a good defense. The plaintiffs will probably put on proof that the majority of people are pressured to pay the training fee, which is one of the main drivers of the compensation plan. And then they'll put on proof that despite the extensive training that occurs (to the tune of millions of dollars in training fees), the results are simply not there. Granted, it's not fair to pursue a company because the majority of people lose money. However, it will be an issue in this case because it's being alleged that there's considerable pressure on FHT reps to pay $400 in training fees in order to advance their businesses. The fact that this training program is sponsored by the company makes this much more complicated for FHT. With Amway and other companies that allow the field to sell tools, the reps themselves do the training and they sell the tools. The incentive to train in every other business in the industry is simple: increased product sales. With FHT, there's an added incentive to train: training fees. It's a strange case, no doubt.

  • Lee O'Hare

    Kevin,

    Maybe I'm a bit naive here, but I don't understand the controversy over FHTM paying certified trainers or trainer coaches a fee to take new reps through a training program that actually helps them to better facilitate their new business. In my experience with FHTM there has never any pressure to actually become a trainer; it was simply offered as an optional position, if I so chose to go that route. I did pay a $199 fee to become trained and once trained I am now authorized to train new reps for which I receive a $40 training fee. Nobody is required or pressured to pay to become a trainer; it is completely optional and voluntary. And, I think this speaks direclty to the issue here (and I think may speak directly to some of the issues being debated here), no FHTM rep ever pays to be trained in order to sell any of our products or services. I want to make this point clear – a FHTM rep does NOT pay the company any training fee in order to be qualified to make commissions or bonuses. The company does require that they go through a training program, but they do not pay for that training. The only "training" money that changes hands is the fee to become an authorized trainer (purely optional) and then the $40 the company pays that trainer once they take a new rep through the company initial training program. I hope this may clarify some of the issues and add valuable content to this discussion. I acknowledge, I am not an attorney well versed in MLM law, but I do not see how this practice can be considered to be deceptive or fraudulent. Thanks for allowing my input.

  • a friend

    I am enjoying seeing legal issues being discussed and not just someone yelling and sceaming nonsence on here.

    I have been keeping up with this story for awhile now and have seen some things that I felt were very illegal when I looked at this a couple of years ago. My friend did sign up and I have watched this unfold into these mess.

    I am very concerned with how many companies have been dropped after people have signed contracts with them for services and now no longer get points. Example, GE security. She got a system put in a few months ago with a two year agreement and now as of this month will no longer get those points and will be paying for something that she was banking on getting her ahead in her points. The reason the company left is because they did not have a contract with Fhtm and did not want to be anywhere around them with the Montana cease orders.

    Then there is Peter Lamas. Again they dropped them supposedly because they could not keep up with orders and FHTM has told everyone that they could not get finacing and offered to buy them and Lamas said no. I have a very hard time believing this story. The timing was to close to the cease orders and I personally feel that they had issues with them being labled as an illegal pyramid.

    Either way she had a month of having to order more stuff so she would not miss out on her checks. I dont believe fhtm gave any grace period on getting these replaced either.

    She is a yound girl and spending more than what she needs to get these points. Who can honestly afford to sell shampoo at $20 a bottle and make less that a dollars?

    Then there is the issue of trainings. I tried to talk her out of becoming a trainer. Something just did not feel right. I went with her to a training and it was just a long meeting. You dont recieve anything as far as addition training on products or get any new info other than how to bring more people in. After the meeting is when the pressure was put on as to how easy this was to train and how she could make hundreds in a day if she trained several people in one day. She opted to do it. Once she was trained to do this she recieved no work books, no DVD, no anything to help her give these meetings. When I heard that her boss was getting an override on every training she did and his boss got a bonus ect, I knew then that this was bogus. That is an illegal pryamid. Plus as she tried to train her people under her she was finding out that others above her were going and training these people behind her back. It was a fight all of the time over who owned whose people. It was a joke. So much for the nice Chritian people wanting to help you succeed!

    Now that she has been in for a year and is up for renewal she is not going too and neither is anyone that she signed up. There is just way to much going on legally with this company. Who can afford to move up in the company and chance getting served as these other people did?

    She did make money, but truthfully it was all on recruiting. Her commissions checks are very little.

    I ask all of you who are defending this company to ask yourself honestly if you were not getting these hugh bonus checks versus simply getting the commissions check would you still be with them?

    I feel for everyone who has built their dreams on this company as my friend has. Just as everyone believed in Bernie Maddoff and Ennron, those companies paid out high checks until the house of cards came tumbling down. The goverment was not who found out it was people on the inside who finally came out and told the truth. Sadly some even killed themselves because they could no longer live with the knowlege they had hurt so many to gain their fortunes.

    In reading the court papers I see where they say the magazines that were used to recruit , Success at Home and others , were all paid for propoganda. This has got to be fraud. My friend swears that they did not because Paul would never lie.

    I dont know how long it is going to take her to come back to reality but when she does it is going to be really painful to see someone she idoled be shown as the bad guy I believe he is.

    Thank you for your good legal banter on here.

    • Djmonchamp

      Check out http://www.Agel.com. A real MLM company! Pays on volume of products, not people recruited. My ID# is 631074 if you would like to join us. Thanks, Dave

  • Lori Lewis

    I went to a weekly recruiting meeting last week…I sat there and listened with an open mind. Then the pressure sign THAT evening kept coming at me. I must say, I walked away (not a member) feeling sorry for everyone in that room. It sorda felt like a cult of some kind and that they were trained to brainwash the folks in the room. So glad my gut spoke to me! I quickly came home and started to research this company..pages and pages on google slamming this company, and many you tube videos too. My friend that invited me is no longer talking to me because he considers me a negative force in his life and "has to leave me behind" His words! Very very strange hour of my life I must say.

  • Jerry

    lamas was let go by FHTM, not vice versa. There were severe customer service issues, and customer orders not being properly accounted for. I experienced alot of this first hand. Customers would add or subtract to their existing orders and the reporting to FHTM was not accurate.

    Regarding the 199.00 fee to be a trainer coach, getting 40.00 to train a rep for FHTM is no different than the 1,000's of dollars new McDonalds franchisees have to pay to learn how to run a McDonalds.

    It takes time to properly train someone, and you should be fairly compensated.

    When a rep joins FHTM they pay no extra for their training, it's all inclusive in the 199.00 Manager fee, which gives them an asset to sell or will to someone else.

    Just like the 200,000.00 fee you pay to own a McDonalds.

    • http://www.themlmattorney.com Kevin Thompson

      Thanks for your comments, Jerry. I appreciate your perspective.

  • Jerry

    We also had another skin care company we looked to go with that didn't sign the agreement because they didn't feel they could keep up with the ancicipated demand.

    Lamas is sold in many stores and he's not that big of a company (not like Proctor & Gamble) to where he could supply everyone with what was needed.

    Our new company is just as good as Lamas….

  • Jerry

    a friend, those GE Home Security points will pay for the legnth of the contract which is 2 years.

  • Jerry

    Lou, regarding training, the person who does the training gets the 40.00. It's not paid to everyone in the upline, just the rep doing the training.

    So many people judging FHTM on misinformation.

    Makes you wonder….

    • CCN

      Read this and weep Jerry, FORTUNE has been lying to everyone about being debt free and who knows what else!
      So I guess the people who has been trying to tell you something is wrong still dont know what they are talking about?
      Who will ever believe in Paul Orberson again is a fool!
      You can read all about it on http://www.fhtmclassaction.info

      So How many people are judging FORTUNE on Misinformation now!

      • Shane Miller45

        Hey u can get to know about the success stories which have been achieved by people in the last years by FHTM.You will get to know how important and beneficial is this from business point of view.Check out http://www.fhtmreviews.net

  • Tewks

    When I joined the Army in '01 at 18, I got a rank advancement (higher pay grade) for getting 2 buddies to join with me. The offer was repeated to them as well. Isn't that a pyramid? O.o

  • Platinum

    The idea of MLM is a great concept, it's just too bad that 90% of MLM's operate illegally and in non-compliance. Any time you are required to pay to sign up to be a rep in a company, it is illegal. When a network marketing company offers distributorships for a fee, they are always selling an unregistered investment security under state and federal law, violating various state and federal lottery laws, and in most but not all states offering an illegal pyramid sales scheme. There are other tell tale signs that an MLM is illegal as well, from be forced to purchase product, to being able to be paid for being your own customer, it would help if people actually looked up what is legal and illegal in your given area and make the decision from a place of self education, not from a place of just taking what people have to say as the law.

    • http://www.themlmattorney.com Kevin Thompson

      Platinum,

      Actually, it's permissible to charge an enrollment fee. However, when the proceeds of the enrollment fee are funneled into the pay plan and distributor are rewarded simply for sponsoring people, it's a problem. The "pay to play" element that you're referring to comes from the old pyramid standard in the Koscot case from the '70s. The 2 elements for a pyramid scheme are a "pay to play" for the right to participate in the program AND a reward unrelated to the sale of products to "end users." Regarding the first element, companies have tried having a free enrollment and when they've been caught and they say "hey, we don't charge," the courts have found that if there's an autoship requirement or even if the reps were heavily encouraged to buy inventory in order to participate, the "pay to play" element is met. So having a free enrollment is not really the cure. Plus, companies incur a cost associated with each rep and the admin fee is designed to recover it. But again, if they throw the enrollment dollars into the pay plan, I agree, it's a big problem.

      Great thoughts. Thanks.

  • Anonymous

    Such an awesome story about the truth. FHTM has lost so many products
    and companies since this story aired a year ago including the ability to
    sell such icons as GE, DuPont, Travelocity, AT&T, Verizon Wireless,
    BSP Rewards Mall and Peter Lamas.

    NC attorneys general, Roy Cooper has a current fraud investigation
    underway against FHTM for operating a pyramid scheme and is also listed
    on “Operation Empty Promises” FTC investigation.

    You cannot build a business with all LIES and expect to last forever. As
    the truth unfolds FHTM will close down.