Comments on: MonaVie and the Push for “Proprietary” http://www.themlmattorney.com/monavie-and-the-push-for-%e2%80%9cproprietary%e2%80%9d/ Premium services from an MLM attorney Thu, 02 Feb 2012 15:11:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MLM Network marketin http://www.themlmattorney.com/monavie-and-the-push-for-%e2%80%9cproprietary%e2%80%9d/comment-page-1/#comment-526 MLM Network marketin Fri, 10 Sep 2010 18:38:03 +0000 http://www.themlmattorney.com/?p=99#comment-526 The good MLM company must be able to pattern or copy right their product or manufacturing processes. Unique product is a must for MLM company. The good MLM company must be able to pattern or copy right their product or manufacturing processes. Unique product is a must for MLM company.

]]> By: Kevin Thompson http://www.themlmattorney.com/monavie-and-the-push-for-%e2%80%9cproprietary%e2%80%9d/comment-page-1/#comment-260 Kevin Thompson Tue, 27 Jul 2010 20:36:01 +0000 http://www.themlmattorney.com/?p=99#comment-260 Thanks for the comments, Tyler and Brent. Right Tyler, a patent is only one factor in a laundry list of factors that determines the success of a product. I think it's a good place to start, though, for startup companies. Brent, good perspective on the value of the label. It fosters credibility and it's an example of how a company can make the sale easier for the rep. Thanks for the comments, Tyler and Brent. Right Tyler, a patent is only one factor in a laundry list of factors that determines the success of a product. I think it's a good place to start, though, for startup companies. Brent, good perspective on the value of the label. It fosters credibility and it's an example of how a company can make the sale easier for the rep.

]]> By: Brent http://www.themlmattorney.com/monavie-and-the-push-for-%e2%80%9cproprietary%e2%80%9d/comment-page-1/#comment-259 Brent Tue, 27 Jul 2010 13:56:35 +0000 http://www.themlmattorney.com/?p=99#comment-259 Great insight Kevin. At first, they counted on distributors to educate customers to the fact that MonaVie nutrient capacity is far higher than the brand at Walgreens since the brand at Walgreens is cheaply processed. It holds more weight to actually have the label and rights vs me, the distributor, just telling someone. I have confidence in MV not just because they have a good product and payplan, but because their leadership won't stop until they are #1. And they'll do it ethically. Great insight Kevin.

At first, they counted on distributors to educate customers to the fact that MonaVie nutrient capacity is far higher than the brand at Walgreens since the brand at Walgreens is cheaply processed.

It holds more weight to actually have the label and rights vs me, the distributor, just telling someone.

I have confidence in MV not just because they have a good product and payplan, but because their leadership won't stop until they are #1. And they'll do it ethically.

]]> By: Tyler Hawkes http://www.themlmattorney.com/monavie-and-the-push-for-%e2%80%9cproprietary%e2%80%9d/comment-page-1/#comment-258 Tyler Hawkes Tue, 27 Jul 2010 10:52:32 +0000 http://www.themlmattorney.com/?p=99#comment-258 Nice post Kevin. I think that like you mention here, IP protections can help you to "protect a product from price erosion." What will be interesting to see, however, is whether MonaVie can continue to assert it's advantage on brand strength alone. I think you hinted at this, but the key it to continue to innovate and bring out new products that generate buzz and sales. I think that patent protections are helpful, but not the be-all end-all by any stretch. Nice post Kevin. I think that like you mention here, IP protections can help you to "protect a product from price erosion." What will be interesting to see, however, is whether MonaVie can continue to assert it's advantage on brand strength alone.

I think you hinted at this, but the key it to continue to innovate and bring out new products that generate buzz and sales. I think that patent protections are helpful, but not the be-all end-all by any stretch.

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